Logo
  • Home
  • ·Media
  • ·Helmut Lang Jeans 2026 Campaign by Chloe Jones
BrandHelmut Lang
Project'Jeans' 2026 Ad Campaign
Model wearing a light wash denim outfit mounted on a brown horse with one leg kicked back over a western saddle.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Associated creatives

Chloe Jones
Chloe JonesPhotographer
Lamarr Hankins
Lamarr HankinsTalent
Dayna Eilert
Dayna EilertTalent
Maddy Eilert
Maddy EilertTalent
Carlee Smith
Carlee SmithTalent
Zack Hollowell
Zack HollowellTalent

Tags

denim outfitdenim jumpsuitlight wash denimbrown horsehorse ridingwestern saddleleather saddleblack bootcarlee smith

Description

A fashion campaign image for Helmut Lang Jeans photographed by Chloe Jones in Arkansas. The composition captures a subject wearing a light-wash denim matching jacket and jeans set mounted atop a chestnut horse. Holding the leather saddle horn, the rider extends their left leg horizontally backward to display a black boot. A white lower border contains campaign typography, credits, and website details.

Style

Horizontal, Commercial, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Denim (70%)
Jet Black (20%)

Context

Advertising Campaign