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  • ·Helmut Lang Jeans 2026 Campaign by Chloe Jones
A man in a white button-down shirt and white jeans bends down to place a white bucket in front of stacked round hay bales.

Carlee Smith, Talent,

Associated creatives

Tags

Description

Helmut Lang 'Jeans' 2026 campaign photograph captured by Chloe Jones. The composition features a man dressed in a crisp white long-sleeved shirt, matching white denim trousers, a black belt, black shoes, and a dark cap. He is shown in profile, bending downward to place or pick up a white utility bucket. Warm directional sunlight cuts across large cylindrical hay bales stacked against a weathered rustic barn wall in Arkansas.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Off-White (70%)
Jet Black (20%)

Context

Advertising Campaign