Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Description

Photographed by Chloe Jones for the Helmut Lang 'Jeans' 2026 advertising campaign, talent Maddy is captured from behind standing next to a saddled pinto horse. She wears a faded light-wash denim jacket with distressed raw hems, paired with matching loose-fit light denim jeans and a slim brown leather belt. Her hair is arranged in a thick, tight braid hanging down the center of her back, echoing the equine theme. Crisp natural daylight illuminates the textured denim weave and leather horse tack against an outdoor rural setting.

Style

Vertical, Commercial, Tactile

Techniques

Natural light

Industries

Designer Fashion

Color

Context

Advertising Campaign