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  • ·Helmut Lang Jeans 2026 Ad Campaign with Carlee Smith
BrandHelmut Lang
Project'Jeans' 2026 Ad Campaign
A blonde woman in full denim horseback riding on a chestnut horse in a grassy field with lush green foliage.

Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Associated creatives

Chloe Jones
Chloe JonesPhotographer
Lamarr Hankins
Lamarr HankinsTalent
Dayna Eilert
Dayna EilertTalent
Maddy Eilert
Maddy EilertTalent
Carlee Smith
Carlee SmithTalent
Zack Hollowell
Zack HollowellTalent

Tags

blonde woman horseback ridingblonde woman on horsewoman on horsehorse ridingchestnut horsebrown horsehorsedenim jacketdenim jeansdouble denimdenim outfit

Description

An outdoor portrait for the Helmut Lang 'Jeans' 2026 ad campaign, photographed by Chloe Jones on location in Arkansas. Talent Carlee Smith is pictured seated in profile atop a chestnut horse named Chance in a verdant grassy field. She is styled in a complete denim look featuring a long-sleeve denim jacket and matching wide-leg jeans. The scene is illuminated by soft daylight against a backdrop of dense summer trees, presented within a white editorial border displaying campaign typography at the base.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Denim (40%)
Caramel (50%)

Background

Meadow

Context

Advertising Campaign