Helmut Lang 'Jeans' 2026 Ad Campaign 2026

Description

Talent Carlee is captured from a side profile seated atop a chestnut brown horse named Chance in an outdoor field surrounded by lush green trees and tall grass. She wears a classic double-denim ensemble consisting of a light-wash denim jacket and matching bootcut denim jeans, paired with a leather western saddle and bridle. The scene is illuminated by soft natural daylight, conveying a relaxed, rustic editorial mood. Text along the white bottom border identifies the visual as part of the Helmut Lang Jeans 2026 ad campaign photographed by Chloe Jones in Arkansas.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Meadow

Context

Advertising Campaign