Hellmann's Cha-Ching 2025

About

This commercial video for Hellmann's titled Cha-Ching highlights stacks and bags filled with numerous ketchup packets inside a kitchen setting. Bold typography reading this is money appears across the frames as the video transitions to a refrigerator shelf packed with packets. The scene concludes with a jar of Hellmann's real mayonnaise sitting on a wooden countertop next to a mobile phone displaying a promotional app interface. Production was handled by Imposter with agency support from VML.