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BrandHEJ Organics
ProjectBrand Identity
Soap bar resting on a natural sponge with foam on a light background next to black typography reading The revolution is soft.

HEJ Organics Brand Identity 2022

Associated creatives

A.D.B.
A.D.B.Graphic Design
Paul Masukowitz
Paul MasukowitzPhotography
THE MOCKUPS
THE MOCKUPSMockups

Tags

soap bar on spongesoap barnatural spongesoap and spongeorganic cosmetics product

Description

This commercial product photograph for HEJ Organics features a rectangular bar of soap resting atop a textured natural sponge against a neutral background. Lather and foam drape over the soap and pool at the base of the setting. To the left, large serif typography displays the brand message in bold black lettering, complemented by smaller handwritten script at the bottom. The lighting is bright and clean, emphasizing the organic textures of the soap, foam, and sponge.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Skincare

Color

Cream (60%)
Camel (40%)

Background

White Seamless

Context

Advertising Campaign