Heinz It Has To Be... 2025

About

This video advertisement for Heinz features a macro shot of glossy red tomato ketchup swirling in a thick, rich pattern against a clean background. Created as part of the It Has To Be... project by Wieden+Kennedy London, the commercial emphasizes the iconic product with a clean and focused visual approach. The camera captures the smooth texture and vibrant color grading of the condiment in close detail.