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This commercial video for Heinz, titled Irrational Love Anthom, features a series of cinematic vignettes illustrating people with an extreme dedication to Heinz products. The video opens with a doorbell camera view of a couple standing outside a house at night, followed by scenes of a man dining at a restaurant and a woman getting a Heinz ketchup bottle tattoo. The cinematography employs a narrative style with dramatic low-light lighting and rich colour grading. The production was handled by Tool of NA and Joint.
