Carat US, Media,
Associated creatives
Tags
Description
This commercial video for Heinz features a close-up macro sequence of rich red ketchup being poured smoothly over a melted slice of yellow cheese covering a grilled beef burger patty. The sequence transitions to showcase a man holding a plate with a loaded cheeseburger and potato chips before grilling outdoors. Warm natural lighting enhances the food textures and vivid product colors throughout the spot. The piece is part of the Heinz project 157 Years of Being Food’s Best Friend.
Style
Horizontal, Commercial, Sensual, Moody, Warm
Techniques
Macro, Natural light
Industries
CPG / Packaged Food
Color
Crimson (50%)
Golden Yellow (50%)
Background
Garden
Context
TVC / TV Commercial