Ana Becedas, Art Director,
Associated creatives
Tags
Description
This advertising campaign video for Heineken, titled Tocayos, explores the pressures faced by traditional independent bars competing against corporate franchises. The piece stitches together news broadcasts, street scenes of urban storefronts, and candid interviews with local bar owners discussing the economic imbalance. Interior shots capture the warm, lived-in atmosphere of family-run establishments contrasted with wide shots of franchise signage in city streets. The editing intercuts authentic documentary-style footage with deliberate framing to highlight the cultural significance of neighbourhood bars.
Style
Documentary, Horizontal, Commercial
Industries
Alcoholic Beverages
Context
Advertising Campaign