Brand
ProjectThe Social Screen
Magna Carta, PR,
Associated creatives
Tags
Description
This commercial video for Heineken titled The Social Screen captures various individuals watching football matches on their mobile phones across multiple public and social environments. The footage depicts people in cafes, shopping centers, and outdoor terraces engrossed in their devices, highlighting modern viewing habits. On-screen text incorporates messaging related to fans watching sports matches on phones. The production features natural lighting, candid framing, and authentic urban settings.
Style
Horizontal, Commercial, Clean
Industries
Alcoholic Beverages
Background
Shopping Mall
Context
TVC / TV Commercial