Brand
ProjectStarring Bars
LePub Singapore, Agency / Creative,
Associated creatives
Tags
Description
This animated storyboard video presents the commercial concept for Heineken under the project title Starring Bars, created by LePub and produced by Wanda Productions alongside Boomerang. The black-and-white illustrated frames depict classic bar scenes, patrons enjoying drinks, and a bartender reflecting on real-world hospitality challenges. Hand-drawn sketches illustrate key sequences including a pool table scene, bottle close-ups, and a toast with Heineken bottles. The piece highlights the creative process behind the advertising campaign with voiceover narration and visual pacing notes.
Style
Artistic, Horizontal, Monochrome
Techniques
Animation
Industries
Alcoholic Beverages
Context
Advertising Campaign