VML Italy, Agency / Creative,

Description

This commercial video for Heineken titled Fans Have More Friends captures diverse groups of people gathering in various social environments to watch football matches together. The footage features cuts between airport bars, crowded public transport, outdoor plazas, and living spaces as fans watch games on mobile phones and television screens. The visual style employs cinematic lighting and dynamic framing to emphasize shared excitement and community spirit. The project was created with contributions from agencies and production teams including LePub Milan and Stink Films Prague.

Style

Horizontal, Action, Cinematic, Grainy

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Context

TVC / TV Commercial