BrandHeineken 0.0
ProjectSecond Serve Tickets
MBooth,
Associated creatives
Tags
Description
This promotional video for Heineken 0.0 features legendary tennis player Serena Williams in action on the court. The footage blends authentic historical tennis match recordings with stylized, colourful motion graphics that highlight ticket stubs from past US Open events. The narrative focuses on the brand's campaign to reactivate these memories for fans. Scenes transition between stadium courts, night cityscapes, and a subway carriage, creating a dynamic rhythm. The visual style utilizes saturated hues and retro film textures to bridge the gap between past and present.
Style
Commercial, Cinematic
Techniques
Live-action Technique, Slow motion, VFX / visual effects
Industries
Alcoholic Beverages