Heami Lee, Photographer, New York

Description

This striking commercial image by New York photographer Heami Lee captures a dynamic moment as a hand splashes liquid over a Modelo beer can. The can sits atop a sleek chrome and glass table against a minimal light background. Tiny droplets explode outwards in mid-air, adding a sense of motion and immediacy to the composition. A lit cigarette rests nearby on the lower glass shelf, emitting a delicate curl of smoke that catches the light. The sharp reflections in the polished metal framing and the high-contrast lighting accentuate the textures of the glass, liquid, and canned beverage.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

High-speed / freeze, Natural light

Industries

Alcoholic Beverages

Color

Background

White Seamless

Context

Digital / Display Advertising