Havas Paris, Agency / Creative,

Description

This is a KFC promotional video emphasizing the launch of its cubic tenders, set against a backdrop of fast-paced music and vibrant visuals. The video transitions between close-ups of the fried chicken tenders, highlighting their crispy texture, and scenes of KFC restaurants with predominantly red interiors. People of various ages and demographics are shown enjoying the new menu item. The camera work includes close-up shots to showcase the food and medium shots of people in restaurant settings. The overall tone is energetic and playful, aiming to generate excitement around the new product.