Chemistry, Post Production / VFX,

Description

This video commercial for Hannaford Supermarkets titled More Good Amplified captures the people behind local food production, featuring farmers in crop fields, fishermen on boats with lobster traps, bakers preparing fresh loaves, and supermarket employees interacting with customers at checkout counters and produce displays. The scenes transition through various natural lighting and indoor settings, emphasizing community connections and local food sourcing across Maine. The visual style combines documentary-style observational footage with warm commercial grading, highlighting authentic portraits of workers and producers.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Grocery

Color

Background

Retail Store

Context

TVC / TV Commercial