Brand
ProjectSilent Night
Unbound, Agency / Creative,
Associated creatives
Tags
Description
This advertising campaign video titled Silent Night, created by agency Unbound for brand Hammerson, explores the theme of digital distraction versus human connection during festive periods. The sequence features a diverse cast of individuals across various indoor settings—including cars, living rooms, and dining tables—absorbed in their smartphones while ignoring those around them. Later scenes depict people engaging with each other, embracing, and putting devices away to be present. The visual tone shifts from dimly lit, screen-illuminated isolation to warm interior lighting and shared moments.
Style
Horizontal, Commercial, Clean
Context
Advertising Campaign, Brand Film / Corporate Video