Hallon Brand Identity 2024

Description

This animation for Hallon's brand identity showcases a continuous dark purple line drawing centered on a solid pink background. The sequence begins with the line forming the whimsical shape of a raspberry with leaves and a stem. In a fluid motion, the line simplifies and transforms into a hand making a thumbs up gesture before dissolving back. Created by Söderhavet, the motion graphic relies on clean vector styling and playful graphic design principles. The minimalist aesthetic and smooth transitions highlight the brand's identity work.