BrandVictoria's Secret
ProjectIt Girl Dressing 2026

Victoria's Secret It Girl Dressing 2026 2026
Associated creatives
Tags
Description
Model Hailey Bieber lounges across a crisp white bed in a deep burgundy triangle bra and matching low-rise briefs. Photographed by Zoey Grossman with styling by Gabriella Karefa-Johnson for Victoria's Secret, she reclines on her side propped up on one arm while holding a clear plastic cup filled with an iced green beverage. Warm, soft ambient lighting emanates from a modern sconce mounted on a vertical wooden panel headboard in the background.
Style
Vertical, Commercial, Sensual, Warm
Techniques
Soft Light
Industries
Lingerie & Underwear
Color
Burgundy (30%)
Off-Black (20%)
Background
Bedroom
Context
Advertising Campaign


