Guy Aroch, Photographer, New York
Associated creatives
Tags
Description
This monochrome advertising photograph by photographer Guy Aroch features a shirtless Black man in his 30s drinking from a glass bottle. He is captured from a low angle against a backdrop of an overcast sky with scattered clouds. The composition utilizes high-contrast black-and-white grading for the subject and background, contrasted by the vibrant red script of the Coca-Cola logo and dark typography reading Real Magic in the lower left corner. The natural lighting highlights the physical form of the subject as he tilts the bottle back to drink.
Style
Vertical, Commercial, Monochrome
Techniques
Analogue / film, Natural light
Industries
Beverages
Background
Overcast Sky
Context
Advertising Campaign