Jon Jenkins, Director, Sydney

Description

Gigi Hadid and Bella Hadid face off in a playful western standoff set against an open meadow with towering mountain peaks in the distance. Dressed in cowgirl attire featuring leather chaps, large engraved belt buckles, bandana neck scarves, and wide-brimmed cowboy hats, both models prepare for a quick-draw duel. The video balances close-ups of holstered props and expressive portraits with expansive wide shots captured under natural sunlight.

Style

Horizontal, Cinematic, playful, Retro

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Meadow

Context

Advertising Campaign