Guess Statement fashion starts with GUESS ... 2026

Description

This fashion campaign image for Guess features two male models posing side by side against a contemporary architectural backdrop with teal and white panels. The model on the left wears a dark navy blue matching jacket and trousers set over a light cream top, complemented by casual trainers. The model on the right wears a dark denim jacket over a white knitted textured sweater, paired with white trousers and white sneakers. The shot is captured in a vertical orientation with clean studio lighting highlighting the textures of the apparel. The bold white typography of the brand logo appears prominently across the lower portion of the frame.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Showroom

Context

Advertising Campaign