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BrandGuess
ProjectMarilyn Monroe Capsule Collection
Blonde woman wearing a black polka dot halter dress, headscarf, and sunglasses standing beside ornate architectural columns.

Guess Marilyn Monroe Capsule Collection 2026

Associated creatives

Paul Marciano
Paul MarcianoCreative Director

Tags

blonde woman posingblonde womanwoman posingblack polka dot dresspolka dot dressbackless halter dresshalter dresspolka dot headscarfheadscarfcat eye sunglassessunglasses

Description

A black-and-white fashion campaign photograph for the Guess Marilyn Monroe Capsule Collection, creative directed by Paul Marciano. A blonde model stands outdoors beside ornate spiral columns, wearing a backless black halter dress detailed with white polka dots. She pairs the outfit with a contrasting white polka-dot headscarf tied over her hair and pointed cat-eye sunglasses. The high-contrast monochrome grade and classic Hollywood styling emphasize mid-century retro elegance.

Style

Vertical, Commercial, Monochrome, Retro

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (60%)
Pure White (40%)

Background

Street

Context

Advertising Campaign