Guess Guess Kids S/S 26 2026

Description

Shot by photographer Jody Mattioli for the Guess Kids Spring/Summer 2026 campaign, this studio image features two young boys sharing a playful piggyback moment. The boy carrying wears a short-sleeved light blue denim button-down shirt paired with beige shorts and matching neutral slip-on espadrilles. The younger blond boy smiles over his shoulder in a white t-shirt with a dark navy sweatshirt draped across his shoulders. The set is art-directed with a whimsical storybook aesthetic, featuring an illustrated green landscape backdrop and oversized blue playing card props set on artificial grass under soft studio lighting.

Style

Vertical, Commercial, playful, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign