BrandGucci
ProjectGucci Shift

Gucci Gucci Shift 2025
Associated creatives
Tags
Description
Photographed by Tess Petronio for the Gucci Shift campaign, model Coumba Samba crouches atop a cream tufted stool against a warm wooden wall. She is styled in a voluminous champagne-beige monogram satin ensemble featuring subtle diagonal tonal stripes and gathered sleeves. Her look is accessorized with oversized gold-frame aviator glasses, statement earrings, white ribbed socks, and lilac low-top sneakers detailed with the classic green and red web stripe. The composition is vertically framed with soft directional lighting enhancing the warm, lustrous fabric textures.
Style
Vertical, Warm, Editorial
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Beige (70%)
Lilac (20%)
Background
Wood Texture
Context
Advertising Campaign