BrandGucci
ProjectMonte Carlo Chapter 2

Gucci Monte Carlo Chapter 2 2026
Associated creatives
Tags
Description
Captured by Mark Seliger for Gucci's Monte Carlo Chapter 2 campaign, model Emma Koch stands on an outdoor driveway wearing a black long-sleeved floral top and matching pleated midi skirt. She carries a large white Gucci Flora canvas tote bag over her shoulder, accented with signature red and green web stripes. Styling includes dark oval sunglasses and black pointed-toe stiletto heels detailed with gold hardware. The scene is illuminated by bright midday sunlight against the grand neoclassical architecture of a white multi-story villa under clear skies.
Style
Vertical, Polished, Editorial
Techniques
Hard Light
Industries
Luxury Fashion Houses
Color
Off-White (30%)
Off-Black (50%)
Background
House
Context
Advertising Campaign


