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  • ·Gucci Lido Spring 2025 Campaign Boat Portrait
BrandGucci
ProjectLido Spring 2025 Ad Campaign
A woman stands on a sailboat deck, wearing a red one-piece swimsuit and an unbuttoned blue striped shirt, with a brown leather bag.

Jo Baker,

Associated creatives

Riccardo Zanola
Riccardo ZanolaCreative Director
Rubberband. (Jason Sondock & Simon Davis)
Rubberband. (Jason Sondock & Simon Davis)Director
Jim Goldberg
Jim GoldbergPhotographer
Aliocha Schneider
Aliocha SchneiderModels
Daisy Edgar-Jones
Daisy Edgar-JonesModels
and David Jonsson
and David JonssonModels
Virginie Benarroch
Virginie BenarrochStylist
Lukas Tralmer
Lukas TralmerHair
Jo Baker
Jo BakerMakeup for Daisy Edgar-Jones
Christelle Cocquet
Christelle CocquetMakeup for Aliocha Schneider & David Jonsson

Tags

woman standing on sailboat

Description

A young woman with long brown hair poses on the deck of a sailboat in the middle of the ocean. She is wearing a red one-piece swimsuit layered with an oversized, light blue vertically-striped button-down shirt. A brown suede hobo-style bag hangs over her shoulder. Her eyes are closed, and she is holding onto a metal sailboat railing with one hand. The background shows the vast, deep blue sea meeting a clear sky, indicating a bright, sunny day. The image features yellow handwritten-style text overlaid on the lower portion of the frame.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses