Brand
ProjectGucci Lido 2025

Peter Langer, Photographer, London
Associated creatives
Tags
Description
A green, navy blue, and white vertically striped woven tote bag from Gucci rests on the seat of an ornate wooden armchair with an off-white upholstered cushion. The bag features prominent white textured script lettering spelling out the Gucci brand name across the center, finished with brown leather carry handles and frayed edging along the top rim. Direct sunlight casts distinct diagonal shadows across the chair cushion and down onto the white and grey veined marble tiled floor below.
Style
Vertical, Commercial
Techniques
Natural light
Industries
Bags & Accessories
Color
Emerald (40%)
Navy (30%)
Cream (20%)
Context
Advertising Campaign

