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Brand
Gucci
ProjectLa Famiglia
Model Mariacarla Boscono wearing a red coat with gold hardware and a silk headscarf for Gucci La Famiglia by Catherine Opie

Gucci La Famiglia 2026

Associated creatives

Mariacarla Boscono
Mariacarla BosconoModel
Demna
DemnaDesigner
Catherine Opie
Catherine OpiePhotographer
Demna
DemnaCreative Director

Tags

mariacarla bosconomariacarla boscono portraitmodel in red coatred coatsilk headscarffloral headscarfsilver broochgold buttons

Description

Mariacarla Boscono appears as the central subject in this fashion portrait from the Gucci La Famiglia project, photographed by Catherine Opie with creative direction by Demna. The model wears a structured red coat featuring prominent gold interlocking GG buttons and a large ornate silver brooch pinned to the chest. A white silk headscarf printed with a floral pattern and tied neatly beneath the chin frames her face. The lighting is soft and even, highlighting the rich textures of the garments against a neutral, minimal background.