Logo
  • Home
  • ·Media
  • ·Gucci Holiday 2023 Ad Campaign Dachshund Luggage Editorial
ProjectHoliday 2023 Ad Campaign
Long-haired dachshund wearing a monogram sweater peering into open designer luggage with shopping bags behind it

Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

dachshund wearing monogram sweaterlong haired dachshunddachshund in sweaterdog in sweatermonogram sweaterluxury luggageopen luggagedesigner luggage

Description

Part of the Gucci Holiday 2023 ad campaign, this image features a long-haired dachshund wearing a patterned knit sweater while exploring open luxury luggage. In the background, a branded shopping bag and a wrapped gift box with a red ribbon sit on a textured surface. The scene is shot with direct lighting, highlighting the dog's coat textures and the luggage details.

Style

Editorial, Vertical, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Camel (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign