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ProjectHoliday 2023 Ad Campaign
A dark-haired woman in a white t-shirt and blue jeans holding a Gucci monogram tote bag against a dark background.

Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

woman holding handbagwoman in white t-shirtwhite t-shirtt-shirtgucci monogram tote baggucci tote bagtote baghandbag

Description

This portrait from the Gucci Holiday 2023 ad campaign features a model holding a signature monogram tote bag with green and red web detailing. She wears a casual white t-shirt and blue jeans, styled by Alastair McKimm. The shot was captured by photographer Anthony Seklaoui with creative direction by Sabato De Sarno. The dark background emphasizes the central product and subject.

Style

Vertical, Commercial, Moody, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Pure White (40%)
Denim (30%)
Caramel (30%)

Background

Black Seamless

Context

Advertising Campaign