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ProjectHoliday 2023 Ad Campaign
Close up of person wearing a cream patterned silk shirt, black trousers, and a crystal embellished double G logo belt

Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

person wearing silk shirtsilk shirtcream silk shirtpatterned silk shirtblack trouserstailored trousersleather beltcrystal beltlogo beltdouble g belt

Description

This image from the Gucci Holiday 2023 Ad Campaign features a close-up composition focusing on contemporary luxury apparel styled by Alastair McKimm. The subject wears a cream-coloured silk button-down shirt featuring an all-over tonal monogram pattern, paired with tailored black trousers secured by a black leather belt with a prominent crystal-embellished double G buckle. The warm interior setting is captured with sharp, polished lighting highlighting the fine textures of the garments and accessories. This commercial campaign photograph highlights sophisticated styling and attention to luxury design details.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Cream (50%)

Background

Hotel Lobby

Context

Advertising Campaign