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BrandGucci
ProjectHoliday 2023 Ad Campaign
Model with long dark hair holding a pink quilted shoulder bag against a neutral studio background

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

woman holding pink shoulder bagpink shoulder bagshoulder bagwoman in shimmering topshimmering topwoman with long dark hairlong dark hairwomanmodel

Description

This portrait from the Gucci Holiday 2023 ad campaign features a model with long, dark hair posing against a neutral studio backdrop. The model is styled by Alastair McKimm, wearing a shimmering top and sheer skirt while holding a light pink quilted shoulder bag with a chain strap. The image is captured with soft lighting, highlighting the textures of the apparel and accessories. The production includes creative direction by Sabato De Sarno and photography by Anthony Seklaoui.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Blush (50%)
Cream (50%)

Background

White Seamless

Context

Advertising Campaign