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BrandGucci
ProjectHoliday 2023 Ad Campaign
Model wearing white tank top and dark jeans carrying a blue GG monogram backpack against a neutral grey studio background

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

gucci monogram backpackmonogram backpackblue backpackbackpackmodel wearing backpackmodel in white tank topwhite tank toptank topdark jeans

Description

This image from the Gucci Holiday 2023 ad campaign features a model viewed from behind, wearing a white tank top and dark jeans. A prominent blue GG monogram backpack with silver hardware rests on the model's shoulders, featuring double straps and front buckle closures. The studio lighting casts a soft shadow against the neutral background wall. The composition highlights the luxury accessory as the primary hero object against a clean, minimal backdrop.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Pure White (30%)
Charcoal (20%)

Background

Grey Seamless

Context

Advertising Campaign