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ProjectHoliday 2023 Ad Campaign
Smiling man in a white t-shirt holding a green velvet cushion against a textured wall for the Gucci Holiday 2023 campaign

Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

man holding cushionsmiling manman in white t shirtwhite t shirtgreen velvet cushionvelvet cushiongreen cushion

Description

This image from the Gucci Holiday 2023 Ad Campaign features a smiling young man in a white t-shirt seated on a plush sofa. He rests his arm along the back while holding a large, olive green velvet cushion accented with leather trim and the distinctive Gucci Web stripe. The composition is captured with direct lighting against a textured concrete-style wall in the background. Art direction and styling are led by Sabato De Sarno and Alastair McKimm, with photography by Anthony Seklaoui.

Style

Vertical, Commercial, Raw

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Olive (50%)

Background

Concrete Texture

Context

Advertising Campaign