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Brand
Gucci
ProjectHoliday 2023 Ad Campaign
First-person view of legs resting on a plush rust-colored velvet sofa wearing brown leather loafers with gold horsebit hardware.

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

man legs on sofabrown leather loafersleather loafersloafersbrown loafersgold horsebit loafershorsebit hardwarerust velvet sofavelvet sofasofalight shortsshorts

Description

This image for the Gucci Holiday 2023 ad campaign, photographed by Anthony Seklaoui with styling by Alastair McKimm, offers a first-person perspective of a person relaxing on a plush rust-colored velvet sofa. The subject is wearing brown leather loafers adorned with the signature gold horsebit hardware, along with light-colored shorts. The warm lighting highlights the rich textures of the velvet upholstery and the polished leather footwear. The composition is intimate and casual, characteristic of modern fashion editorial storytelling.

Style

Editorial, Vertical, Warm

Techniques

Flash

Industries

Bags & Accessories

Color

Chocolate (50%)
Pure White (50%)

Background

Living Room

Context

Advertising Campaign