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ProjectHoliday 2023 Ad Campaign
Close-up of models wearing luxury fashion including a white leather shoulder bag and black trousers for Gucci Holiday 2023.

Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

white leather shoulder bagleather shoulder bagwhite handbagshoulder bagblack trousersblack pantstrousers

Description

This image from the Gucci Holiday 2023 ad campaign presents a close-up framing of models showcasing high-end winter fashion. The composition highlights contrasting textures and garments, including a structured white leather shoulder bag with gold hardware, tailored black trousers, and a plush monochrome faux-fur coat. A second figure appears partially in the background wearing a sheer pink sequined skirt over red hosiery. Styled by Alastair McKimm with creative direction by Sabato De Sarno, the scene reflects refined luxury styling.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Context

Advertising Campaign