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BrandGucci
ProjectHoliday 2023 Ad Campaign
Person wearing a black leather jacket carrying a blue monogram backpack for Gucci Holiday 2023

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

blue monogram backpackblue backpackmonogram backpackbackpackperson wearing black leather jacketblack leather jacketleather jacket

Description

This portrait from the Gucci Holiday 2023 ad campaign features a person viewed from behind, wearing a black embossed leather jacket and carrying a prominent blue monogram backpack. The composition highlights the blue patterned fabric and leather straps of the bag against a dark interior setting. Creative direction is led by Sabato De Sarno, with photography by Anthony Seklaoui and styling by Alastair McKimm.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Royal Blue (50%)
Jet Black (50%)

Context

Advertising Campaign