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ProjectHoliday 2023 Ad Campaign
A model with long dark hair wearing an oversized furry yellow coat, red skirt, and holding a silver chain handbag against a plain background

Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

model in furry coatfurry coatyellow furry coatmodelwomaneast asian womanwoman wearing yellow coatred skirtskirtsilver handbaghandbagchain handbag

Description

This fashion editorial image for the Gucci Holiday 2023 ad campaign features a model standing against a neutral background. The model wears a voluminous, shaggy yellow furry coat draped over a red skirt, complemented by a textured silver chain handbag held in hand. The lighting is direct and even, highlighting the tactile textures of the garments and accessories. Styled by Alastair McKimm, the composition focuses squarely on the striking combination of rich hues and bold outerwear.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Olive (50%)
Scarlet (40%)
Silver (10%)

Background

White Seamless

Context

Advertising Campaign