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Brand
Gucci
ProjectHoliday 2023 Ad Campaign
Weimaraner dog wearing a monogrammed designer coat sitting on a red carpet surface

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

weimaraner dog wearing coatweimaraner dogdog wearing coatmonogram dog coatdesigner dog coat

Description

This photograph for the Gucci Holiday 2023 ad campaign captures a Weimaraner dog seated on a rich red carpet surface. The dog is wearing a tailored monogram garment with leather trim and gold-toned hardware. A person's legs and white loafers are visible in the upper left corner of the frame. The lighting creates a direct, flash-illuminated aesthetic typical of contemporary fashion campaigns.

Style

Editorial, Vertical, Warm, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Camel (60%)
Chocolate (40%)

Background

Textured Backdrop

Context

Advertising Campaign