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BrandGucci
ProjectHoliday 2023 Ad Campaign
Close-up of a woman with dark curly hair holding a dachshund dog wearing bright pink and green faux fur cuffs for Gucci.

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

woman holding dogwomandogdachshundpink fur cuffsgreen fur cuffsfur cuffsblack and tan dachshund

Description

This portrait from Gucci's Holiday 2023 ad campaign features a model with long, dark curly hair gently holding a black and tan dachshund. The model wears black apparel accented by vibrant pink and bright green faux fur cuffs on the sleeves. The dog has a brown leather leash with a monogram pattern. The lighting highlights the textures of the fur and hair against a dark, softly lit background. Creative direction by Sabato De Sarno with photography by Anthony Seklaoui.

Style

Vertical, Commercial, Warm

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Hot Pink (50%)
Lime (30%)
Chocolate (20%)

Context

Advertising Campaign