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ProjectHoliday 2023 Ad Campaign
Close-up of a couple embracing while holding a bright pink velvet handbag with a gold GG logo for Gucci Holiday 2023.

Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

pink velvet handbagpink handbagvelvet handbaghandbagcouple embracingcouple huggingman and woman embracingman and womancouple

Description

This vertical campaign image for the Gucci Holiday 2023 ad campaign captures a close-up embrace between a man and a woman. The man wears a textured grey herringbone blazer, while the woman has a black jacket draped over her shoulders. She holds a vibrant pink quilted velvet crescent handbag featuring the iconic gold GG hardware. The lighting is warm and directional, highlighting the rich fabric textures of the velvet bag and tweed jacket. The background features metallic and sculptural shapes, framing the intimate pose.

Style

Vertical, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Magenta (50%)
Medium Grey (50%)

Context

Advertising Campaign