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Brand
Gucci
ProjectHoliday 2023 Ad Campaign
Model wearing a white fur coat and patterned scarf against an urban window backdrop

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

model in white fur coatwhite fur coatfur coatpatterned scarfwoman in coat

Description

This fashion portrait from the Gucci Holiday 2023 ad campaign features a model wearing a plush white fur coat with black buckle details and a patterned scarf. The composition captures a close-up framing with a soft, natural lighting style against an urban window backdrop. Styling was led by Alastair McKimm with hair by Benjamin Muller and makeup by Sam Visser. Anthony Seklaoui photographed the campaign directed by Marcell Rev under creative direction by Sabato De Sarno.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Beige (30%)

Background

Residential Building

Context

Advertising Campaign