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Group of models walking down a busy city street wearing luxury fashion apparel for a Gucci campaign.

Gucci Gucci GucciCore 27 Campaign 2026

About

This campaign image for Gucci titled GucciCore 27, photographed by Peter Funch with casting by Piergiorgio Del Moro, captures a diverse group of models walking along a bustling urban street. The central figures stride purposefully toward the camera, showcasing contemporary luxury designer apparel including a striking red double-breasted jacket, black leather outerwear, and tailored coats. Large white typography spelling GUCCI overlays the centre of the frame. Natural daylight illuminates the sidewalk setting, which features classic city architectural details and a yellow school bus in the background.

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Street

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Advertising Campaign