BrandGucci
ProjectGucci Generation Campaign
Jonathan Glazer, Director,
Associated creatives
DemnaDesigner
Riccardo Zanola
DemnaPhotographer
Jonathan GlazerDirector
Anthony TurnerHair Stylist
Sam VisserMakeup Artist
Piergiorgio Del MoroCasting Director
Elena StepaniukManicurist
Abdou ThiorAthlete
Aida BuaratModel
Akolde MeenModel
Alton MasonModel
Ardi HodzicModel
Bede HarperModel
Bianca HuismanModel
Cao ChangModel
Cheikh Mara NiangModel
Chenyin QiModel
Diane ChiuModel
Diya ZhangModel
Dongliang HeModel
Elina GunawardenaModel
Emm ArrudaModel
Emma KochModel
Estelle MarlowModel
Gabby DobbinsModel
Gloria MariaModel
Green KimModel
Hejia LiModel
Henry RankModel
James MoodyModel
Kai WijersModel
Keygon BaxterModel
Khadim SockModel
Loic PaulmierModel
Mack KarpesModel
Mariacarla BosconoModel
May Li WescottModel
Michael OderModel
Mimi DeyModel
Rayssa RicardoModel
Reece NelsonModel
Roman StubrinModel
Tetiana MarchukModel
Timo PanModel
Tongtong ChenModel
Vinicius VieiraModel
Tags
Description
Commercial fashion campaign image for Gucci featuring an East Asian model seated against a vibrant lime green studio background. The model wears a long-sleeved sheer black blouse with lace-trimmed cuffs paired with a patterned white, blue, and yellow printed skirt. She holds a Gucci Dionysus shoulder bag crafted in GG Supreme canvas with brown suede accents and a tiger head clasp. Hard directional studio lighting casts a defined silhouette behind the model, highlighting bold winged eyeliner and sleek dark hair.
Style
Vertical, Commercial, Saturated, Clean
Techniques
Hard Light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Beige (20%)
Background
Coloured Seamless, Café
Context
Advertising Campaign