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BrandGucci
ProjectGucci Generation Campaign
Fashion shoot: Woman in an elegant black one-shoulder dress and black boots, carrying a sparkling silver purse, against a dark red background.

Gucci Gucci Generation Campaign 2026

Associated creatives

Demna
DemnaDesigner
Riccardo Zanola
Riccardo Zanola
Demna
DemnaPhotographer
Jonathan Glazer
Jonathan GlazerDirector
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Elena Stepaniuk
Elena StepaniukManicurist
Abdou Thior
Abdou ThiorAthlete
Aida Buarat
Aida BuaratModel
Akolde Meen
Akolde MeenModel
Alton Mason
Alton MasonModel
Ardi Hodzic
Ardi HodzicModel
Bede Harper
Bede HarperModel
Bianca Huisman
Bianca HuismanModel
Cao Chang
Cao ChangModel
Cheikh Mara Niang
Cheikh Mara NiangModel
Chenyin Qi
Chenyin QiModel
Diane Chiu
Diane ChiuModel
Diya Zhang
Diya ZhangModel
Dongliang He
Dongliang HeModel
Elina Gunawardena
Elina GunawardenaModel
Emm Arruda
Emm ArrudaModel
Emma Koch
Emma KochModel
Estelle Marlow
Estelle MarlowModel
Gabby Dobbins
Gabby DobbinsModel
Gloria Maria
Gloria MariaModel
Green Kim
Green KimModel
Hejia Li
Hejia LiModel
Henry Rank
Henry RankModel
James Moody
James MoodyModel
Kai Wijers
Kai WijersModel
Keygon Baxter
Keygon BaxterModel
Khadim Sock
Khadim SockModel
Loic Paulmier
Loic PaulmierModel
Mack Karpes
Mack KarpesModel
Mariacarla Boscono
Mariacarla BosconoModel
May Li Wescott
May Li WescottModel
Michael Oder
Michael OderModel
Mimi Dey
Mimi DeyModel
Rayssa Ricardo
Rayssa RicardoModel
Reece Nelson
Reece NelsonModel
Roman Stubrin
Roman StubrinModel
Tetiana Marchuk
Tetiana MarchukModel
Timo Pan
Timo PanModel
Tongtong Chen
Tongtong ChenModel
Vinicius Vieira
Vinicius VieiraModel

Tags

womandressbootspurseone-shoulder dress

Description

A fashion shot presents a slender woman in a striking black one-shoulder gown with a daring thigh-high slit, paired with knee-high black boots. She carries a small, sparkling silver purse, complementing her sophisticated attire. The backdrop is a deep red, providing a stark contrast to the black outfit. The lighting is dramatic, accentuating the contours of her figure and the textures of the dress and purse. The woman's bob haircut and neutral expression add to the overall elegance. The composition is carefully framed, with the brand logo "GUCCI" prominently displayed in white, adding a touch of luxury and branding to the image.