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Gucci Generation Campaign 2026 - image 665569

ProjectGucci Generation Campaign

Fashion shoot featuring a model in a cream jacket, black leggings, and high boots, holding a Gucci bag in a studio setting.

Gucci Gucci Generation Campaign 2026

Associated creatives

Riccardo Zanola

DemnaPhotographer

Jonathan Glazer

Jonathan GlazerDirector

Anthony TurnerHair Stylist

Sam VisserMakeup Artist

Piergiorgio Del MoroCasting Director

Elena Stepaniuk

Elena StepaniukManicurist

Abdou ThiorAthlete

Aida BuaratModel

Akolde MeenModel

Alton MasonModel

Ardi HodzicModel

Bede HarperModel

Bianca HuismanModel

Cheikh Mara Niang

Cheikh Mara NiangModel

Chenyin QiModel

Diane ChiuModel

Diya ZhangModel

Dongliang HeModel

Elina Gunawardena

Elina GunawardenaModel

Emm ArrudaModel

Estelle MarlowModel

Gabby DobbinsModel

Gloria MariaModel

Henry RankModel

James MoodyModel

Kai WijersModel

Keygon BaxterModel

Khadim SockModel

Loic PaulmierModel

Mack KarpesModel

Mariacarla BosconoModel

May Li WescottModel

Michael OderModel

Rayssa RicardoModel

Reece NelsonModel

Roman StubrinModel

Tetiana Marchuk

Tetiana MarchukModel

Tongtong ChenModel

Vinicius Vieira

Vinicius VieiraModel

Tags

adult female fashion model handbag leggings knee-high boots cream jacket studio lighting

Description

A fashion shot presents a model in a studio environment, illuminated by bright, even lighting that accentuates the neutral backdrop. The model is clad in a cream-colored zip-up jacket, black leggings, and knee-high black boots with stiletto heels, assuming a dynamic pose. She holds a Gucci handbag, its logo subtly visible against the jacket. The large "GUCCI" brand name appears prominently in white letters that are digitally overlaid in the center of the frame.