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Three Gucci fine jewelry pendant necklaces displayed against a structured white architectural background

Gucci Fine Jewelry Spring 2024 Ad Campaign 2024

Associated creatives

Tags

Description

This image for the Gucci Fine Jewelry Spring 2024 ad campaign features three distinct pendant necklaces suspended vertically against a minimalist white architectural set. Each necklace showcases a circular pendant with the signature interlocking G motif hanging from a delicate metallic chain. The left pendant features green enamel, the center pendant features an iridescent mother-of-pearl inlay accented with small crystals, and the right pendant features black enamel set in yellow gold. The lighting is bright and clean, casting soft shadows that emphasize the dimensional geometry of the large white structural elements in the background. The campaign was directed by Sabato De Sarno, presenting a polished and commercial aesthetic.

Style

Vertical, Commercial, Clean, Polished

Techniques

3D render / CGI

Industries

Jewellery

Color

Gold (50%)
Jet Black (20%)
Forest Green (20%)

Background

White Seamless

Context

Advertising Campaign